Detonator dominates gaming media – our portfolio of brands we work with covers the largest gaming portal brand in the world, IGN, the #1 mobile game publisher, Gameloft, local publishers like Pixel Vulture and then one of the most innovative media formats with ads integrated into games across platforms like Steam and in XBOX/Play Station/Ninetendo, with various partners.

We reach almost 8 million elusive gaming millennials – across mobile, tablets, XBOX, Play Statio, ninetendo, Steam and various streaming services – and have helped over 100 brands get in front of this audience, across Africa.


Console MediaConsole Integrated Media

Ads inside the most popular console games, by country, across Africa. This platform shows large format banners inside the games, while you are playing – natively integrated

Detonator partners with various ingame media platforms reaching  gamers with dynamic in-game  banner branding in all consoles, on PC’s, tablets, steam and on mobiles.

  • Large Banners R350 CPM
  • Gamer messaging services
  • Game sponsorships


INGThe worlds #1 gaming portal
500,000 gamers across Africa

Africa’s leading portal for all things games, entertainment, technology and fan culture. Reaching avid gamers in the right environment across all devices.

  • 500,000 Monthly African Users
  • 30sec Pre Roll Video: R400 CPM
  • Leaderboard/Ad Box: R350 CPM
  • 970×250/Half Page Ad: R400 CPM
  • Full Page Takeover: R15,000/day


# 1 mobile game publisher worldwide
Million impressions across SA.

Top publisher by downloads and activity, consistently the top game recommendations in all app stores, globally.

  • 30 second Pre Roll
  • Native ads
  • Full screen Interstitial


70,000+ local unique users

Gaming, tech, entertainment website with content guzzling, culture crazy, obsessed readers every month. Local tech, entertainment and gaming  website.

  • 60,000 Monthly SA UU
  • Standard CPM – R350
  • Content Packages available