Influencer marketing is now one of the fastest digital customer-acquisition methods. Due to the sheer power of peer-to-peer endorsements, precise targeting capabilities, more detailed tracking and access to affordable influencers promising high engagement – influencer marketing has become a fundamental element of marketing budgets, globally.

In early 2018, the Detonator team identified Gaming Ventures as a tired and tested influencer campaign partner. Gaming Ventures has an array of inhouse influencers doing bespoke work for brands, with a portfolio across a broad demographic range in the gaming space.