Influencer marketing is now one of the fastest digital customer-acquisition methods. Due to the sheer power of peer-to-peer endorsements, precise targeting capabilities, more detailed tracking and access to affordable influencers promising high engagement – influencer marketing has become a fundamental element of marketing budgets, globally.
In early 2018, the Detonator team identified Brandnew IO as the best tech player to align themselves with, to roll out influencer campaigns with global best practice. Brandnew IO began as one of the first technology companies in the space in early 2013. Detonator is proud to be partnering with Brandnew IO across sub-Saharan Africa. We are thrilled to be working with this advanced, trusted and scalable global influencer technology partner. and are excited to roll it out to service our influencer campaigns across all our clients