Influencer Tech

Influencer marketing is now one of the fastest digital customer-acquisition methods. Due to the sheer power of peer-to-peer endorsements, precise targeting capabilities, more detailed tracking and access to affordable influencers promising high engagement – influencer marketing has become a fundamental element of marketing budgets, globally.

In early 2018, the Detonator team identified Brandnew IO as the best tech player to align themselves with, to roll out influencer campaigns with global best practice. Brandnew IO began as one of the first technology companies in the space in early 2013. Detonator is proud to be partnering with Brandnew IO across sub-Saharan Africa. We are thrilled to be working with this advanced, trusted and scalable global influencer technology partner.  and are excited to roll it out to service our influencer campaigns across all our clients


BrandNewThe most advanced and comprehensive piece of influencer technology on the market est. 2013. Brandnew have run over 2,000 campaigns across 250 clients.

Operating across 60 markets with 5 offices and now the official partner to Detonator Media Group, across Sub-Saharan Africa.