What We Offer

We monetize platforms – our role is to be the detonator of banners, audio, native and of course video’s. We help brands to connect and engage with high-quality consumers, in the right context, in the right place in brand safe, innovative media environments


The Team

The DMG team boasts over 60 years of media sales and marketing experience across various channels. Over the year’s the team has worked in radio, out of home, magazines, television and digital – responsible for launching and monetising some of the biggest media brands in the world across Africa and abroad.

e.g.: Facebook, LinkedIn, BBC, ESPN, Twitter, IGN, Twitch, Gameloft, iono.fm, Taptap, JOOX to name but a few.

Our Mission Is Simple

We strive to drive value, engagement, reach and impact for our advertising partners, connecting them with the most relevant audiences with the goal of delivering results to meet a brands objectives. Innovation is at our core and we have partners in the some of the most exciting, fast moving media categories like gaming, audio, music, sports, location and streaming.

Our Footprint

We trade across Africa, the UK, Australia and New Zealand. We have physical presence or partnerships in Cape Town, Johannesburg, Lagos, Nairobi, London and Sydney allowing Detonator Media Group to have global reach.


Detonator dominates gaming media our portfolio that we work with covers the largest gaming opportunities for brands.


Music. The perfect passion point to integrate into your broader marketing plans. Globally, music has shown serious growth in users, content and hours engaged.


We see location becoming the most important signal to give context to consumers on the move.


Globally the audio space is exploding with massive growth in streaming, podcasting, users and volume in the last 18 months.


Our partners have been the two market leaders for many years and deliver a combined 4 million users per month.


Detonator works with a global leader in the streaming space and a brand safety and suitability partner, assisting brands to get video right.