Gaming
Detonator dominates gaming media our portfolio that we work with covers the largest gaming opportunities for brands including mobile, console, portals and live-streaming. Our markets have had serious growth in the last year, with South Africa officially breaching 10 million and the UK hitting 30 million monthly gamers. To date we have helped over 100 brands navigate the gaming ecosystem.
Gameloft is the worlds # 1 mobile game publisher with 200 owned titles and many more collaborative projects with DISNEY, Hasbro, LEGO worldwide to name but a few. South Africa has just over 2 million and the UK has just over 4 million active gamers monthly, with view through rates over 95% and viewability by MOAT. Top publisher by downloads and activity, consistently the top game recommendations in all app stores, globally.
In-game ads inside the most popular console and mobile games, targetable by country, system, device and title across Africa, the UK, Australia and New Zealand. This platform show seamlessly integrates large format native placements inside these games, while you are playing. Detonator is part of the global Bidstack partner programme branding in various publishers and titles e.g. : SEGA, Football Manager, Top Eleven, Tennis Clash, Rainbow6, Grid etc.
The worlds #1 gaming content portal with over 500,000 gamers across Africa. This is the continent’s leading portal for all things games, entertainment, technology and fan culture. Reaching avid gamers in the right, trusted environment across all devices, the media offering includes social, display, video, audio and impact placements.